What Do You Want Your Network to Be Like in 2023?

By Eric Gerber

At this time of year, most people start thinking about what they wish to do differently in the year ahead. I’d like to suggest that a more effective strategy is to get a head start now on the year after the new one.

Take, for example, the strength and composition of your network. Two years hence, how would you like it to be different than it is today?

Before formulating your answer, let’s consider how you might evaluate the health of your network:

  1. Are your most cherished relationships strong? The pandemic has weakened numerous relationships, simply because it’s minimized or eliminated many of the ways we connect best. Which relationships need more attention from you?
  2. Who should you be helping? The best leaders are constantly looking to spot and nurture up-and-coming talent. They also scan their organizations, communities and networks to see who needs support. What else can you be doing to lend a hand?
  3. Who can help you to anticipate both opportunities and problems? One could argue that there are fault lines across our political system, the free market approach, our healthcare system and our climate. Many of the ideal responses to these pressures will not originate from within your existing network. How can you best broaden your network with this intention in mind?

To offer a personal example, I was never a “go to conferences” kind of person, but in the year ahead I might attend (COVID-permitting!) a couple of conferences on topics including blockchain, crypto and NFTs. This is because my existing network includes very few people who understand these emerging areas, and it would be prudent for me to meet more people who do.

Two years from now, the world could be a significantly different place; I probably have perhaps 70-80% of the network necessary to successfully navigate that world. In the year ahead, I want to close that gap.

Using the same logic, you can assess your own network. Where do your existing relationships need some added care and attention? Start there.

Next, take steps to expand your network in directions that will help prepare you for the future. Pay attention to the unknown unknowns: who can help you understand potentially important areas and developments that you may not know even exist?

Finally, your path towards effectively growing your network may not be similar to any you have taken in the past. To broaden your perspective and contacts, you may need to stretch your boundaries. I encourage you to be open to such possibilities and push past any discomfort.